You may know that business sells more online as most of your customers can be found in the virtual world, but it may hold no significance to you if digital marketing for you is another fancy word that you encounter everyday in the internet and you have no idea how it can help you with your business. Here is some basic info on the same that when used in the right way, can propel your business to great heights. What is digital marketing? You may have seen ads of various products in TV or in print media or you may have even tried advertising your products in those media, but what is the ultimate goal of all these advertisements? To connect with your customers by giving them a glimpse of how your product can help them. That is exactly what digital marketing is all about. The only difference is that the marketing is done digitally using electronic media such as PC’s, laptops, mobile phones, tablets etc. Since 1/3rd of the world’s population is available online, you can surely reach majority of your customers through digital marketing than any other media. Also, you can keep note of the reach of your product to the audience through digital marketing than through any other traditional marketing techniques. How does digital marketing work? Digital marketing services use various methods to help your product reach the right audience, which include: Websites/Blogs This is a platform where you can connect to your customers directly and hence it is important to have an impressive website or blog with quality content that grabs attention. Unless your customers are impressed by your website at the first site, all your efforts turn futile and you are doomed. Therefore, it is necessary to have short and precise content with keywords at the right places, impressive images matching it and few illustrations of relevant data in the form of Infographics or graphs. It is also important not to overdo it but update the contents regularly to attract web traffic. A good website or blog can attract up to 90% customers! Search Engine Marketing (SEM) It is a fact that about 44% of the customers begin their online shopping from search engines. But, most of them are impatient that they tend to click only those websites that appear in the first page of the search engine results. That’s when SEM becomes significant. Search Engine Marketing improves the ranking of your website in the search engine and hence attracts a larger crowd to your website through Search Engine Optimization (SEO) and Pay per click (PPC). SEO considers factors such as working of a search engine, terms people search for or the key words and popularity of a search engine and then rework on the website content to obtain high ranking. PPC is where the advertiser pays the website owner, who places an ad, which is usually a display ad such as banner ads, for every click the ad receives. E-mail Marketing This is where you send newsletters and promotional e-mails to your customers regarding your product. It is estimated that about 40% of the people who received such e-mails have made at least one purchase in a year. Though it is found to be successful, e-mail marketing can be risky as well. Apart from you, there may be lots of other business owners who may be sending e-mails on the similar line to them and as a result, all these e-mails can get spammed. The only way e-mail marketing can really work for you is if you have a catchy subject line to the e-mail. The shorter the e-mail subject line, more are the chances for the people to open it. It is also important that your e-mails are readable in any gadget that the customers use. Social media marketing This is where you use social media platforms to market your business. People use social media sites irrespective of age differences and this is where you can find the type of customers of the right age group you want. Marketing through social media platforms have been found to be very successful so far. All you need is the right content describing all about your business in the shortest words possible, which can keep the audience engaged and compel them to purchase your product. PR PR is all about publicity. If you doubt whether PR and advertising are the same, the answer is no! There is a difference. In advertising, you introduce yourselves to the audience while in PR, a third party introduces your business to the customers, thus building an image about your business among the customers. Also, publicity lasts longer than advertising. You may have to spend to spend some money here for the press release articles, but the effort is really worth it. How digital marketing services help your business? You may know that digital marketing like any other marketing techniques can help you build customers. But, do you know to what extend digital marketing can influence your business? Let’s find out: Defines your online presence You aren’t the only person trying to sell your business online. You are just a tiny part of the severe competition and hence it is important to make your presence felt in the internet. That’s what digital marketing helps you with. Helps you reach the targeted audience Most people use social media sites these days and there you can find the right kind of customers you need, only with the right marketing techniques. Cost and time-effective In traditional marketing techniques, you have to spend lots of money and then, you will have to wait days, months or even years for the results. With digital marketing, everything happens quickly and if at all you spend some money for the services, it really benefits you. Connect to your customers directly This is one of the benefits you enjoy with digital marketing, compared to traditional marketing. You can get to know the opinions or feedbacks of your customers regarding your products and can consider their suggestions to rework on your product to suit their needs. This can help in earning client trust. Brand building To get recognized-that is exactly why you put all your efforts and money into marketing. Since you can build a trusted relationship with your customers by connecting directly with them, it can help you in building reputation for your business, thus taking your business to new heights. You may now have an idea what digital marketing is all about. But, you may not know how to build a website or write content or promote through social media. But, you need not panic. The relevance of Jointviews Team lies there. Why Choose Us? Here’s why you can choose us amongst all those teams that do digital marketing:

• Jointviews consists of members who are experts in the services they provide
• We believe in customer satisfaction and hence, listen to your ideas before we start marketing for you
• We keep track of latest trends happening in digital marketing and blend the techniques with our style to produce unique and outstanding results.
• We are available 24/7

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