App Store Optimization (ASO) is a way of optimizing your mobile apps to ensure higher ranking in the app store search results and top charts rankings. Since it has similarities to search engine optimization (SEO), ASO is also referred to as mobile app SEO, App Store SEO and App Search Optimization. But, as a marketer how can you optimize your app for better discoverability in an app store?

To help you boost your app marketing strategy, we have created a checklist for effective App Store Optimization. Let’s go through this infographic and create a better app marketing strategy to improve your app’s discoverability in the app stores.