According to the  ‘Social Media in India 2014’ report by Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International, there has been 100% growth in social media usage in the last one year in rural India. The total number of users in the area is 25 million.

However, the growth is not that high in urban India. It is only 35% there, with the total number of users being 118 million as on April 2015. Almost half of the social media users in urban India hail from metro cities.

There are 143 million social media users in India as on April 2015.  According to the report, 34% of the social media users are college going students. 27% of the lot comprise of young men while 12% of the social media users in India are school-goers.

College going students and young men constitute 60% of the social media users from urban India.

Out of the total number of social media users in India, 61% access the platforms using mobile devices. “The fact that almost two-thirds of the users are already accessing social media through their mobile is a promising sign. With the expected increase in mobile traffic the number of users accessing social media on mobile is only bound to increase,” the report said.