Today, thousands of apps are uploaded to app stores like Google Play and Apple Store, creating huge competition among app developers. Such competitive ambiance has increased the importance of App Store Optimization Company.

In order to improve the visibility of apps in search results an App Store Optimization Company has to use several techniques. Judicious use of the right tools for ASO will increase the revenue via downloads.

Here is a list of must have tools for App Store Optimization

1. SearchMan

Searchman is a popular ASO service founded by CEO Niren Hiro in 2012. With Searchman you are able to track search ranking, analyze keywords and improve visibility of apps. It offers you expertise from a team made up of ex- google and yahoo personnel.

Searchman tool offers you the following aspects:

• Help to search track your iOS and Android app regularly. This will help you know the position of your app among your competitors.

• The knowledge of the right store keywords will make your app more popular. The longevity of your app gets better via data driven keyword suggestions.

• The ability to enhance your overall SEO. Better SEO will give you better search rankings, thus drive more downloads.

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2. AppAnnie

The company describes itself as “The No.1 decision – making platform for the entire mobile app economy”. AppAnnie tool is very famous because of its top app ranking, analytics and market intelligence platform. It was founded in 2010 by CEO Bertrand Schmitt.

The goal of this company is to offer quality intelligence solutions for the flourishing app economy. Their services are being used by 90% of the best 100 publishers in the mobile world. Microsoft, Google, EA and Dropbox are some of their top clients.

Some of the best features of the service are the following

• User friendly with handy features. Store stats is a brilliant feature by AppAnnie. This feature helps you to break down historical rankings of mobile apps in different platforms owing to the wide variety of charts provided

• AppAnnie works In tune with your app store strategy

• Your app publisher data across various app stores can be tracked with its analytics feature

3. Distimo

Distimo is an experienced provider of ASO services, founded in 2009 by Vincent Hoogsteder. This service gives you freedom to select the data preferable to you.

A customizable dashboard is an attractive feature of their service. This will help you to track downloads, reviews, ratings, rankings and revenues.

Let’s have a look on some features offered by Distimo

• You are able to track your app across all the major stores and networks via Distimo’s free analytics.

• The company’s conversion tracking tool helps you to identify which marketing campaign is beneficial to you

• The revenue for your apps via downloads can be estimated with the AppIQ feature

4. Apptweak

Apptweak is an amazing tool which provides personalized app marketing reports. With this feature companies can increase their app store visibility.

This is a fantastic application which analyses if the title and description of your app is relevant. In addition, it helps to track your app statistics.

5. Appstatics

If you are a developer, Appstatics will help you to track your iOS and Mac apps in Apple’s best 300 App Store rankings across the globe. You will get a global view of the App Store because of this feature. In a nutshell, Appstatics tool is the easiest and smartest method to track the performance of iOS and Mac apps in the App Store rankings.

6. Gummicube

Gummicube’s slogan “You develop, we’ll optimize” itself hints the purpose of the tool. Developers are able to focus on their apps because this tool will do the optimization works. Since company provides access to its App Store Intelligence and exclusive data, subscribers can make wise choices and choose the best keywords for their app.

Company provides a turnkey ASO solution to developers which consist of keyword selection, content authoring and robust reporting.

7. MOBILEDEVHQ

MOBILEDEVHQ is a Seattle based ASO solution company offering organic app marketing platform. It will give you all the essential data to improve the searchability of your app, present it beautiful and make the graphs simple. Company provides iOS tracking and Google Play tracking in almost all countries.

In short, MOBILEDEVHQ is the next generation enterprise software for mobile marketers.

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8. Mopapp

One of the smart features of Mopapp is its unified dashboard. It gives you customized automatic reporting, review lists and comparison charts. Developers are able to access real time intelligence owing to this feature.

These reports can be used to implement new marketing strategies. You can easily view the mobile analytics as it is available in the dashboard. This will help you know revenues via downloads for your app.

9. MetricsCat

MetricsCat is an Estonia based company, focuses on analysis of app store reviews and app markets. MetricsCat tool helps you to perform solid analysis and track your app performance on all major online markets.

This tools offers three different packages, developers are free to choose according to their needs and requirements. Its most popular version is the ‘Professional’ package.

10. Sensor Tower

The fully automated keyword app ranking tracking tool is a special feature of Sensor Tower. This will provide developers access to perfect data on a per- keyword basis. You are able to make improvements and changes in campaigns and can be tracked along with changes to actual app keyword.

Some other features of Sensor Tower tool are the following

• Gives you a clear picture about competitor data on keyword basis
• Improve traffic by generating right keyword
• Track the overall performance of your app on all platforms

In short, mobile companies will get more organic users via the Senser Tower tool.